Revisions weren’t completely met, so I had to change my approach to accommodate the visuals we have now. The new approach to the visuals would be taking the literal wayang and have it modernised.
For this, I made a rough draft of the interior and discussed it with the creative director. The bar elements and the warteg elements stayed in although I couldn’t imagine lower class people wanting to come in and dine somewhere that looks expensive.
After deliberation, I made a new creative brief, which was incomplete for the creative director, with his consent – he didn’t exactly want to make a new one.
Here is the creative brief I typed up:
As for the final visual system and the interior, here are the files:
week 7 – 8
Waya hasn’t progressed far, although the designer has been pushed, the results still aren’t quite satisfactory so more revisions are due.
After an unfortunate event, I have been reassigned to become the graphic designer for Barteg. This project is about the unlikely combination of soething highclass – a bar – and something considered low class – warteg, which is a small canteen area that sells cheap food for a big portion – coming together to form a Barteg. This was the short brief I received:
Barteg is a bar and dining area aimed at the lower class people of Jakarta. This is a place where people can socialise with any social class while enjoying good food for cheap. The interior will have both a bar and warteg nuance.
I was asked to create the interior and reimagine the visual system.
Keywords I caught were playful and social.
For this week, my graphic designer made some fashion image manipulation using the wayang silhouette to create something modern, but way too literal for what I had imagined. I told him to revise it and make something similar to what he did earlier last week – pattern exploration – so that the result would be more abstract.
This week, I started on the characters and card designs based on last week’s feedback session with my creative director. The colors were also brainstormed together as we agreed on bright, primary colors to attract kids.
Here are the characters I made so far (only some have been given their respective costumes):
Waya is the project chosen by both me and the lecturers of this class. It is a campaign that aims at reviving Indonesian culture (traditional arts). Waya will focus on Indonesia’s wayang – more specifically wayang kulit.
The project itself will be based on creating a more modern take of the traditional beauty. Basing it on the story of Ramayana, the product campaign – direct competition of “Damn! I Love Indonesia” – will take elements of the story and create a more abstract version of wayang.
To create this, I gave my graphic designer – Seth – the summary of Ramayana and explained what I wanted through the creative brief.
Chance! is a game aimed at children that has the goal of getting rid of gender specific roles. Using that concept, the game will be about life and its chances, the characters in the game and the colors used will not use any gender specific colors like blue or pink.
For this, I sketched some logos, but after a new moodboard based on the fairly odd parents cartoon, its been decided that the game’s graphics will be based upon basic shapes such as squares and circles.
Here are the logos digitally:
The main type is decided as Fabada as it has a childish vibe and seems friendly.
These first two weeks, we discussed about the project we will be making with the theme, “Innovation Tradition”. We have to come up with several problems and brainstorm possible solutions for said problem.
After brainstorming 10 possible problems and their correlating solutions, it was narrowed down to three possible concepts:
- Under appreciated Batik
- Under appreciated / Unknown Traditional Art
The last two were still a little too broad and I was asked to narrow it down a little bit. After some thought, I narrowed the last one to wayang kulit, which was eventually chosen as the topic for my project.
People nowadays are no longer interested in traditional art (Wayang), and are more interested in the cultures of other countries, even if there is a lot of history and interesting stories behind our own traditions.
- Social Media Campaign – the idea around this is that people view Wayang as something old and boring, so putting it on a platform people are more comfortable with, and with a more modern look, people would be more interested in it and will start talking about it again.
- Products Based on wayang – This idea is to create a series of products / product that are based on wayang kulit. Basing them on characters and stories used in the traditional play would emphasize its many interesting points and millenials would be more interested in it.
- Coloring Book – Illustrate the scenes from the famous play and make one of those stress relief coloring books for adults.
At the end, making a product seemed most interesting and after brainstorming with my friends, I decided to do an accessory line featuring wayang. This may start out with simple things like pins, but we’ll see how the project pans out first and then change gears whenever needed.