Strategic Plan and Concept

For this project, I decided to use the keyword noir. Noir by definition is a genre of thriller, detective French films dating back to 1940s – 1950s. ┬áTo me, this word invokes the feeling of nostalgia and has a monochrome color.

Here is my creative brief:


The idea of this brand is to bring back big/medium vintage ties. Right now, the modern market is selling skinny ties (which are also considered vintage), which is why the brand is going for a different approach while referencing the ties found in 1940-1950.

Here is a moodboard: