City Rebranding – Concept & Postcards

After the logo was done, I decided what area of Samarinda I wanted to promote. Looking at my concept, nature, I decided tourism would be the best way to go. At this point, I want to appeal to families and people who like to travel and discover. Here, I thought of the concept “Take me home” or “Take a piece of Samarinda home”. This to me is a pretty cool idea, especially if I am able to execute it well. After I had the idea, I decided to do some exploration with photoshop. Here’s a picture of my very first postcard rendition:

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Final Trailer and Book Cover

So this week, the trailer and book cover was finally done and we got to present it to the class. We presented all our struggles and also how we worked as a team. This is the final trailer which was finalized by both Asa and Gaudi:

 

Here are pictures of the final book cover:

The book cover was printed out twice as in the first print, the front cover and the inner front cover was way too far off and only half the boy would be seen.