Week 4 – final

We started our brainstorming and sketching and making key visuals since we’re nearing the final week.

I made a mindmap on shape shifting suit and chose three keywords that stood out to me, which are:

Change, Futuristic, and Imaginative

I then made moodboards of them and continued to make sketches based on the keywords.

Sketches:

timeline_20170409_220001timeline_20170409_220013

The first sketch is just dividing the photo in half to show two forms with one background, symbolising transformation. The second one is taking it more literally and having a transformation similar to Mystique’s (Xmen).

After this, I made key visuals:

Screen Shot 2017-04-09 at 10.12.28 PM.png

This is my first key visual and it’s not the best, but it gets my point across. I thought that the second sketch would look better, so I made a key visual based on that:

Screen Shot 2017-04-09 at 10.12.37 PM

I like this key visual better, but still not quite satisfied with it, so I decided to use illustration in my ad. Since I’m aiming for an illustration portfolio, this was something I thought was appropriate.

Here are the final ads:

c-final-igc-final-twitter

The first is for instagram and the second for twitter.

The captions in each are in the screenshot I made, in this file:

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