In this class, we are preparing our self promotional package, which is related to our portfolio class.
The first thing we did in this class is to create a mindmap of ourselves:
We also did some self evaluation and SWOT, both personal and professional SWOT. For week 2, we were assigned to make a SWOT of our worst and best work in UIC and present it along with the two first SWOTs.
Here is the PDF of my presentation and SWOT analysis:
These first two weeks, we discussed about the project we will be making with the theme, “Innovation Tradition”. We have to come up with several problems and brainstorm possible solutions for said problem.
After brainstorming 10 possible problems and their correlating solutions, it was narrowed down to three possible concepts:
The last two were still a little too broad and I was asked to narrow it down a little bit. After some thought, I narrowed the last one to wayang kulit, which was eventually chosen as the topic for my project.
The Problem:
People nowadays are no longer interested in traditional art (Wayang), and are more interested in the cultures of other countries, even if there is a lot of history and interesting stories behind our own traditions.
Possible Solutions:
At the end, making a product seemed most interesting and after brainstorming with my friends, I decided to do an accessory line featuring wayang. This may start out with simple things like pins, but we’ll see how the project pans out first and then change gears whenever needed.
For this project, I decided to use the keyword noir. Noir by definition is a genre of thriller, detective French films dating back to 1940s – 1950s. To me, this word invokes the feeling of nostalgia and has a monochrome color.
Here is my creative brief:
The idea of this brand is to bring back big/medium vintage ties. Right now, the modern market is selling skinny ties (which are also considered vintage), which is why the brand is going for a different approach while referencing the ties found in 1940-1950.
Here is a moodboard:
So I decided to make one post for the rest of the class. I decided to do this because its all relate at the end anyways, and I did most during the ends.
So for the last week, we presented our works and we got final feedback regarding the final results that we did.
For my final project, the feedback was that there wasn’t enough variation in either the colors or the vector images I used. Only using those three for everything can get pretty redundant and boring. Another thing said was that maybe the tears could be real tears instead of a digitally manipulated one. Other than that, I don’t think there was any more comments.
That was the final week of presentation and I think this class had been quite fun, although at times it was tough and felt demotivating.
These were what we added to what we already have in week 13:
Week 12-13:
Week 12 is the submission deadline, and I submitted my file already. We were asked to fix anything that was given feedback on week 12, but verything worked fine on mine. So here’s a video of my website and how it works:
The file attatched below is the ubfinished creative brief. It will be updated on the finak week along with a picture of the magazine.
Before making the magazine, we searched up some visual references of what we want our magazine to look like. Here are the references I used:
Kinfolk:
Vogue:
The common literary magazine:
Funhouse:
We also did some grid studies (which are in my visual diary) on magazines (times) and newspapers.
After finalising the design of the poster, I went on to make the series:
theclumsykoala 