Strategic Plan and Concept

For this project, I decided to use the keyword noir. Noir by definition is a genre of thriller, detective French films dating back to 1940s – 1950s.  To me, this word invokes the feeling of nostalgia and has a monochrome color.

Here is my creative brief:

screen-shot-2017-02-08-at-2-30-47-pmscreen-shot-2017-02-08-at-2-30-57-pm

The idea of this brand is to bring back big/medium vintage ties. Right now, the modern market is selling skinny ties (which are also considered vintage), which is why the brand is going for a different approach while referencing the ties found in 1940-1950.

Here is a moodboard:

screen-shot-2017-02-08-at-4-34-31-pm

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s