After finalising the design of the poster, I went on to make the series:
The color scheme I used is CMYK:
Next I went ahead and made the event identity for the campaign:
This is the campaign’s logo. Next I made the invitation:
These were my first drafts, but they were too uninviting. So this is my next draft:
The picture on the right i the envelope that will hold the card inside. The envelope’s design makes it so that you have to break the bone to see inside, the invitation on the other hand has a bone that’s intact because the event is there to help you not get injured during sports.
The backdrop and the banners will be posted along with the next post.
Next thing I made was the billboard ad:
The bus stop ad will be posted with the next post as well.
Then I made the creative media soft copy rough draft:
This is a rough draft, but the final look will be very similar. The bak will have some information or a link to the affiliated website and the design will come in the 3 initial colors.