So after the brief, I came up with a few ideas. The topic I chose was basically changing the places of humans and the animals traded.
To finish off the concept, I had to look up pictures of furniture made with human skin. While looking around I found a series of furniture made to look like it uses human skin, inspired by the serial killer Ed Gein.
After browsing around, I decided to use this picture:
After that, I selected the lamp alone using Pen tool in Photoshop.
Getting a rendered image, I added a background color and a shadow. Here’s my first rendition:
I was then advised to give it a background (living room), which I did, using this as the background:
I added the lamp in the empty space:
Then I was asked to delete the sentence at the bottom:
And since now the focal point isn’t quite clear, this is the final product, after everything is edited:
After we finished this and presented them, we were asked to make a PSA out of a topic of our choosing. I chose to do one about public transport since many don’t use public transport here in Jakarta.
For this, I made a survey using surveymonkey.com
Here are my results:
Here is my creative brief:
I made these posters at first:
After QC sessions and people telling me that the poster is still unclear, I changed a few things to end up with this:
The pictures weren’t that good yet and the words were too small, so it changed to the final product:
This final poster revision was made after QC session in class and comments from Hightail.