Coffee Shop – Group Project

After the first 2 assignments were done, we were told to get into groups of three and create either a coffee shop, an art gallery or a travel agency.

My group and I decided to go with a coffee shop after a random outburst about topless mermen from me 🙂 .

So we worked on the narrative of it and brainstorming together about the look and feel of our coffee shop


Here are the moodboards I made for the keywords that describe our coffee shop (Homey, Cozy, Playful, Youthful):


Here is one of our first menu ideas:

Screen Shot 2017-01-20 at 12.15.08 AM.png

After that we got started sketching and brainstorming for the brand identity. We also decided we should go to survey some cafes so that we could get a better understanding of them.

Task distribution:

Screen Shot 2017-01-20 at 12.26.45 AM.png

After the week 9 QC, here is the revised survey questions:

Screen Shot 2017-01-20 at 12.15.05 AM.png

Here is the creative brief:





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