After the first 2 assignments were done, we were told to get into groups of three and create either a coffee shop, an art gallery or a travel agency.
My group and I decided to go with a coffee shop after a random outburst about topless mermen from me 🙂 .
So we worked on the narrative of it and brainstorming together about the look and feel of our coffee shop
Here are the moodboards I made for the keywords that describe our coffee shop (Homey, Cozy, Playful, Youthful):
Here is one of our first menu ideas:
After that we got started sketching and brainstorming for the brand identity. We also decided we should go to survey some cafes so that we could get a better understanding of them.
After the week 9 QC, here is the revised survey questions:
Here is the creative brief: