After everything that I had to do last few weeks for the city rebranding of Samarinda, I decided I should change my concept. How it turned out to be this way was because I saw their other tagline : “Jewel by the Sea”. This concept stood out to me at the very last moment since I thought it had the potential to give me many good ideas and is versatile enough for a travel poster. Here I had to start all over since now even my target market changed.
Target Market: Teenagers or youngsters who like to discover and disconnect (from technology)
Aim: To promote Samarinda as a hidden treasure, yet to be explored
This concept is going to focus on how even though Samarinda is not the most well developed city in our modern times, we are still going to be able to find many hidden treasures, not only in nature, but on the main roads as well.
To do this I had to start with my logo again. This week, there wasn’t much progress so the logo will be updated next week when progress has been made.